It’s just another day of spending thousands of dollars on an advertisement campaign that isn’t working. You’ve done everything you can, but your marketing technique isn’t cutting it anymore.
If you’re feeling lost on how to bring more customers in and make more sales, we have the thing for you.
If you’re in the situation, it’s likely that you’ve been focusing on the wrong kind of marketing. That’s right: there’s a wrong kind of marketing technique and so many businesses have been focusing on it.
But, before we get into that, we should look at the two different kinds of marketing techniques: inbound marketing and outbound marketing. We’re going to discuss the differences between inbound and outbound marketing and help you decide which one to use.
Inbound Marketing vs Outbound Marketing
To refresh your memory, inbound marketing focuses on creating continuous, high-quality content while outbound marketing uses traditional, interruption-based advertising strategies.
While this is a large difference in itself, it isn’t the only difference between inbound and outbound marketing that we’re going to talk about.
Gaining Audience Attention
Outbound marketing techniques require interruption-based efforts, while inbound marketing techniques require permission-based efforts.
You might notice that a business using outbound marketing techniques relies on pop-ups and audio or video advertisements to share their claim. These include those advertisements that you see on television, radio, and billboards.
Inbound marketing, on the other hand, asks its potential consumers for permission to communicate before sharing their claim through that granted communication. For example, you might have been asked for your email by a company online. If you give your email to that company, you are giving them permission to contact you and share their product(s) with you.
Positioning Your Brand
Outbound marketing techniques give the speaker’s name/company at the very end of the advertisement, while inbound marketing techniques use the speaker’s name/company all over the advertisement.
Businesses using outbound marketing techniques may say their company name at the end of an advertisement after they’re done explaining what they’re selling. Then, you’re supposed to remember that name and reach out to the company to buy the product.
Businesses that use inbound marketing techniques switch this. When you come across a company that is using inbound marketing techniques, you’ll find that they are the speaker throughout the advertisement. This means that they’re the one who owns the website that you’re seeing the advertisement on most of the time.
With this, that company gets to be the entire focus of the advertisement.
Creating the Marketing Strategy
When it comes to outbound marketing, there are only so many options to choose from. However, inbound marketing gives you a more holistic look at marketing avenues.
Businesses that use outbound marketing techniques get to choose between radio, television, mail, billboards, and not much else. However, businesses that use inbound marketing techniques have every social media platform and every website at their disposal. With this, they can use different forms of advertising as well as different forms of marketing strategies within those posts.
Messaging to Audience
Outbound marketing is known for standing out. In fact, it’s notorious for standing out because most of the claims that businesses make while using outbound marketing are ridiculous. They claim that their product does one thing or the other, but it’s likely a giant hyperbole.
On the other hand, inbound marketing is focused on education. Businesses that use inbound marketing techniques are looking to answer their customers’ questions while sharing their product(s) and/or service(s). Usually, this is done through platforms like emails, blog posts, videos, and other forms of media.
Distribution of Marketing Materials
Put simply, outbound marketers rent while inbound marketers buy. Outbound marketers have to rent a couple of minutes to have an advertisement on television, but inbound marketers have to buy a website to make a blog post.
Outbound marketers usually make advertisements on forums that they do not own. Therefore, they are “renting” that space.
Inbound marketers usually advertise on a space that they own: their website, social media pages, etc. Even if they are doing a guest post on another site, this is usually a two-way street and allows both businesses to profit off of the relationship.
Because most inbound marketing techniques are online, it is easy to see where customers came from. Our online metrics can tell us what blog post they read, what email they saw, or what other advertisement they came across before making a sale.
Measuring outbound marketing techniques is much more difficult. We could ask customers where they heard about a particular business, but the survey question is relatively unreliable.
Should I Use Inbound or Outbound Marketing Techniques?
After reading all of this information about inbound vs outbound marketing, we’re sure that you’re wondering which technique is most effective. You might be asking yourself, “is inbound marketing better than outbound?” or “is inbound marketing more effective than outbound?”
We’re here to tell you that the answer to both of those questions is an absolute yes.
Inbound marketing is more effective than outbound marketing in several different ways, including through customer interaction, data collection, and continuous advertisement. We hope that you could tell the wide difference between the two styles of marketing and the effect that marketing has on today’s consumers.
If you aren’t already using inbound marketing techniques, we highly suggest that you make the move over to inbound techniques as soon as possible. Today’s consumers require this kind of personalized, on-demand marketing.
Getting Your Marketing Strategy Right
If you feel that your marketing strategy isn’t the best that it could be, you can count on us. Our full-service marketing services are built for businesses that trust in and want to use the inbound marketing strategy.
We believe that a strong inbound marketing strategy is how you can differentiate your business from every other business out there. The sooner you get into contact with us, the sooner we can get to work on making the most effective marketing strategy your business has ever had.